Understand your market landscape, target customers, and the problems they are facing.

Test your ideas to see whether it's what the market really wants. Design experiments and conduct research to make faster and better decisions.

Track, visualise, and analyse customer engagement and behaviour data. Get recommendations to improve and optimise your product based on data.

What problem are you trying to solve? Does that problem really exist? Define your problem space and genuinely understand the problem you are trying to solve. Align your team(s) on the outcomes your product needs to achieve.

Avoid repeating expensive mistakes by documenting the knowledge gained during decision making. You'll receive an overview of the product decisions made (e.g. tech stack chosen, features prioritised) and why.

An outline of your product's vision, direction, priorities, and progress required over time.

Add, adjust, groom, and prioritise backlog items to make sure the most valuable product is shipped to your customers. Receive recommendations for your product, engineering, and design teams.

Design a minimum-viable-product that is ready to serve customers. Prioritise your most important features and how you can add the most value for the least effort required. A handover ready document to create a functional product that addresses real pain points.

Product metrics are used to gauge the success of your product. Determine what data points you need to track, the goals you should strive towards, and how you'll track progress.

Get a better understanding of the core (and sometimes hidden) desires, needs, and challenges of your target audience.

Define the experience someone would go through when interacting with your product or website. Create a meaningful and memorable experience that draws on your customer's needs, feelings, and mindsets.

Create meaningful experiences both online and offline, centred around your customers.

Create prototypes that feel like the real experience. Turn your static designs into an interactive experience – no coding required.

Design a plan to organise your teams, infrastructure, and communication touch-points in order to improve the quality of your service.

Evaluate the effectiveness of your product by testing it with real people. Get feedback, insights, and recommendations.

Determine the visual identity of your website or brand – including images, colours, and fonts.

Establish a set of standards for design and product teams along with components that unify both practices.

Develop a strategy, structure, and activation flow for your community building efforts.

Cost-effective and resource light marketing strategies to grow your customers and exposure.

Develop a marketing strategy to validate your key assumptions. Determine whether the problem really exists and/or if your solution has demand.

Get more clicks, signups, and/or sales through marketing and design focused suggestions.

Create a custom plan to get endorsements and product placements from influencers, based on your budget and target audiences.

An overview of your content distribution strategy. Includes the nature of content your business will post, when to post, what to include, where to post it, and the responsibilities of social media team members.

We'll help you figure out what you want to say and how to best say it. Inject your brand personality and inspire readers to take action.

Design a landing page that communicates your product’s value and collects interest.

Partner with external websites for traffic and sales. Introduce strategies, processes, and tools to scale your affiliate marketing efforts.

Design marketing experiments to optimise for awareness, engagement, or acquisition.

Strategise marketing campaigns to be used on PPC platforms such as Google AdWords, Facebook, LinkedIn, and Naver. Campaigns can be focused to increase awareness, engagement, or acquisition.

An overview of your paid and organic marketing strategy. How will people learn about your products? How will you get more sales and referrals? What channels should you prioritise?

Evaluate your current acquisition channels and pricing decisions. Get recommendations to optimise your sales funnels across product, marketing, sales, design, and data functions.

Get recommendations to make your customer touch points as engaging as possible. This might involve gamification tactics, product feature enhancements, and developing an omni-channel experience.

Understand your customer retention and churn rates. Get recommendations on how to retain more of your customers through product, marketing, and design efforts.

Analyse, evaluate, and decide which locations or target customers your business, product, or service should expand to.

Clearly present your vision, objectives, business model, competitive landscape, and values.

Create or optimise an employment lifecycle plan – define how we recruit and attract, onboard, develop, manage, and terminate employees. Identify single-points of failure and how to mitigate people related risks. Help your people reach their potential.

Set your teams up for success. Give them the knowledge, tools, and resources needed to master their skills. Trainings offered on topics across product, design, marketing, and growth. Get in touch to see if we can help.

A detailed plan for using digital solutions to improve the physical aspects of your business across engineering, manufacturing, and service. Includes identifying which solutions are needed and how to best implement them.

Introduce new processes or tools to help your teams work better together. How do we manage resistance to change and get everyone's buy-in?

Create a fundraising plan based on your stage of growth. We'll tell you where to find investors, what they are looking for, and recommendations for your deal terms. Get a strategic sprint for introductions or a deep-dive sprint for added quantitative analysis.

Create job descriptions and design an interview process tailored to your company culture, values, and roles.

Improve your existing processes or introduce new ones to help your teams work better together.