What problem are you trying to solve? Does that problem really exist? Define your problem space and genuinely understand the problem you are trying to solve. Align your team(s) on the outcomes your product needs to achieve.
Avoid repeating expensive mistakes by documenting the knowledge gained during decision making. You'll receive an overview of the product decisions made (e.g. tech stack chosen, features prioritised) and why.
Add, adjust, groom, and prioritise backlog items to make sure the most valuable product is shipped to your customers. Receive recommendations for your product, engineering, and design teams.
Design a minimum-viable-product that is ready to serve customers. Prioritise your most important features and how you can add the most value for the least effort required. A handover ready document to create a functional product that addresses real pain points.
Product metrics are used to gauge the success of your product. Determine what data points you need to track, the goals you should strive towards, and how you'll track progress.
Define the experience someone would go through when interacting with your product or website. Create a meaningful and memorable experience that draws on your customer's needs, feelings, and mindsets.
An overview of your content distribution strategy. Includes the nature of content your business will post, when to post, what to include, where to post it, and the responsibilities of social media team members.
Strategise marketing campaigns to be used on PPC platforms such as Google AdWords, Facebook, LinkedIn, and Naver. Campaigns can be focused to increase awareness, engagement, or acquisition.
An overview of your paid and organic marketing strategy. How will people learn about your products? How will you get more sales and referrals? What channels should you prioritise?
Evaluate your current acquisition channels and pricing decisions. Get recommendations to optimise your sales funnels across product, marketing, sales, design, and data functions.
Get recommendations to make your customer touch points as engaging as possible. This might involve gamification tactics, product feature enhancements, and developing an omni-channel experience.
Understand your customer retention and churn rates. Get recommendations on how to retain more of your customers through product, marketing, and design efforts.
Create or optimise an employment lifecycle plan – define how we recruit and attract, onboard, develop, manage, and terminate employees. Identify single-points of failure and how to mitigate people related risks. Help your people reach their potential.
Set your teams up for success. Give them the knowledge, tools, and resources needed to master their skills. Trainings offered on topics across product, design, marketing, and growth. Get in touch to see if we can help.
A detailed plan for using digital solutions to improve the physical aspects of your business across engineering, manufacturing, and service. Includes identifying which solutions are needed and how to best implement them.
Create a fundraising plan based on your stage of growth. We'll tell you where to find investors, what they are looking for, and recommendations for your deal terms. Get a strategic sprint for introductions or a deep-dive sprint for added quantitative analysis.