An understanding of your new product's vision, direction, priorities, and progress required over time.
Know your business model and the target market, what's happening in it, and possible future growth.
A simple, inspiring outline of what the product offering will be and how it helps the company to achieve its growth and goals.
Unique features that make the product offering stand out from others and give it an edge in the market.
A basic plan showing the main steps, goals, and milestones for the product offering, making sure it matches business goals and customer needs.
Go to Market Motion
A plan for how to take the product offering to market, including; positioning, distribution, and example use cases.
Product Objectives & Metrics
Clear goals that the product offering wants to address to reflect stakeholder interests and end-user platform journeys. Key numbers that show how well the product offering is doing and how it affects the company and customers.