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OKRs and KPIs
Big goals bring teams together, but what’s the best way to set them? Intel introduced Objective and Key Results(OKRs) in the 90s and it’s now the most popular goal-setting process used by tech businesses, large or small. Learn how to create OKRs, manage teams, and track progress. We also recommend KPI tracking templates, apps to use, and people to follow.
The essentials
Diving deeper
Wanderlust
Tidbits
Relevant people
Downloadables
Apps and websites
Glossary
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10% vs. 10x OKRs
Implement both Moonshot (10x) and Roofshot (10%) thinking while setting OKRs. Moonshot OKRs are high risk, high reward, aspirational goals that challenge your team. Roofshot OKRs are achievable goals that you can commit to completing.
6 min read
Anton Cherkasov, Focus
Diving deeper
8
Anton Cherkasov, Focus
How OKRs compare with other management frameworks
Compare OKRs to SMART goals, the 4DX model, and other goal-setting frameworks.
20 min read
Rob Davies, Perdoo
Diving deeper
12
Rob Davies, Perdoo
Setting KPIs for a growth team
How to set benchmarks and track metrics for your growth team.
1 hour watch
Anu Hariharan and Gustaf Alstromer, YCombinator
Diving deeper
11
Anu Hariharan and Gustaf Alstromer, YCombinator
How achievable should OKRs be?
It depends on the type of OKR: committed or aspirational. Committed OKRs must be achieved in a given time-frame, while aspirational OKRs are, by definition, beyond reach.
5 min read
Lisa Shufro, What Matters
Diving deeper
7
Lisa Shufro, What Matters
Lagging vs. leading KPIs
Track insights you get from past performance (your lagging indicators) along with metrics that are forward-looking (leading indicators).
3 min read
Bernard Marr, Forbes
Diving deeper
9
Bernard Marr, Forbes
Setting lagging and leading KPIs for sales teams
Examples of sales-focused lagging indicators (e.g. past revenue) and leading indicators (e.g. pipeline volume).
5 min read
Geckoboard
Diving deeper
10
Geckoboard
Avoid OKR-writing mistakes
Poorly written OKRs can create confusing strategy, undermine internal metrics, and cause teams to focus on maintaining the status quo. When setting OKRs, avoid these 5 traps.
4 min read
re:Work, Google
Diving deeper
2
re:Work, Google
The anatomy of a successful OKR
Break down the qualities of successful OKRs and how they should trickle down an organisation.
7 min read
Manasi Patel, Lattice
Diving deeper
1
Manasi Patel, Lattice
Using OKRs to figure out your family values
Figure out your ideal family values and how to set goals towards them.
5 min read
Soni Brown, What Matters
Wanderlust
4
Soni Brown, What Matters
Setting OKRs are more important than you think
What led John Doerr to use OKRs, a goal-setting system that's been employed by the likes of Google, Intel, and Bono.
12 min watch
John Doerr, TED
Wanderlust
1
John Doerr, TED
Making progress visible
Effective practices to create workflows that save time and drive performance, simply by making work visible.
Get the book
Dominica DeGrandis, Making Work Visible, Amazon
Wanderlust
6
Dominica DeGrandis, Making Work Visible, Amazon
How to run an effective OKR meeting
An agenda and talking points for your goal-setting meetings. This should last about 60 minutes, occur on a quarterly basis, and include you, your direct report, and any other stakeholders invited to the meeting.
5 min read
Hypercontext
Wanderlust
2
Hypercontext
Setting personal-life OKRs
Think about life on a longer time horizon and put habits within the context of long-term goals.
7 min read
@jamsusmaximus, Medium
Wanderlust
3
@jamsusmaximus, Medium
If you wrote an OKR in five minutes, it probably isn't good.
What Matters
Tidbits
3
What Matters
A great OKR is a goal that people want to look at everyday.
7Geese
Tidbits
1
7Geese
If your objective doesn’t fit on one line, it probably isn’t crisp enough.
What Matters
Tidbits
4
What Matters
Set a maximum of 5 OKRs per team per quarter.
Perdoo
Tidbits
5
Perdoo
Aspirational OKRs are considered "complete" at 70% progress.
What Matters
Tidbits
2
What Matters
OKRs for startups
Ryan Panchadsaram, co-founder of What Matters, meets with entrepreneurs and startups to discuss how startups can deploy their resources efficiently and use their time wisely using OKRs.
29 min watch
Ryan Panchadsaram, What Matters, YouTube
Stories
3
Ryan Panchadsaram, What Matters, YouTube
OKRs for non-profits
How Civic House, a global non-profit, uses OKRs to drive innovation. OKRs function beyond a simple to-do list, which nonprofits and NGOs don’t always execute well.
8 min read
Kandice Head, What Matters
Stories
2
Kandice Head, What Matters
How Prezi uses OKRs
How Prezi used OKRs as a way to mature their business and build out repeatable and consistent business practices. 
6 min read
Anisa Purbasari, What Matters
Stories
1
Anisa Purbasari, What Matters
Transforming women’s healthcare with OKRs
How Maven, a digital clinic and tele-health specialist, identified the right measures of business growth.
5 min read
Soni Brown, What Matters
Stories
4
Soni Brown, What Matters
John Doerr
John Doerr is known for introducing and spreading the OKR framework to organisations such as Google. He is the author of Measure What Matters and a venture capitalist with a net worth over $10 billion.
Follow John on LinkedIn
John Doerr, LinkedIn
Relevant people
2
John Doerr, LinkedIn
Andy Grove
Andy Grove, former Intel CEO, is considered the 'father of OKRs'. He was the first person to introduce the concept of OKRs in his book 'High Output Management'.
Read the OKR origin story
What Matters
Relevant people
1
What Matters
Ben Lamorte
Ben Lamorte regularly shares tools and tips for OKR setting. He is the author of The OKRs Field Book and founder of okrs.com. Ben has helped 100+ organisations deploy OKRs including eBay and Adobe.
Follow Ben on Twitter
@BenLamorte, Twitter
Relevant people
3
@BenLamorte, Twitter
Ivan Osmak
Ivan Osmak regularly tweets tips on OKR setting and tracking KPIs. He is the CEO of Quantive, a company that helps large organisations manage and implement OKRs.
Follow Ivan on twitter
@iOsmak, Twitter
Relevant people
4
@iOsmak, Twitter
OKRs.app
A simple but effective tool to get started on setting OKRs.
Free
OKRs.app
Apps and websites
0
OKRs.app
Notion
A simple option for beginners who don’t feel comfortable using complex OKR tracking apps. 
Free, set up on Notion
James Gill, YouTube
Apps and websites
3
James Gill, YouTube
Paycor
For teams with over 50 people. Includes tools for OKR setting, performance tracking, 1:1 meetings, and feedback.
$199 per month
Paycor
Apps and websites
1
Paycor
Airtable
Customisable OKR tracking template to set up dashboards for each team/team members' OKRs. Comes with built-in filtering, grouping, and search functionality to quickly see your OKR goals by quarter, or your key results by progress made.
Free, use the template
Airtable
Apps and websites
2
Airtable
Google's OKR playbook
How to write effective OKRs and implement them. Includes common OKR writing traps and mistakes to avoid.
8 min read
Google, What Matters
Downloadables
2
Google, What Matters
Getting started with OKRs
A practical guide to writing OKRs and how to tie in OKRs with long term planning processes.
20 min read
7Geese
Downloadables
1
7Geese
HR Team OKR templates
Designed for HR teams to clearly communicate their strategic objectives and track progress towards goals.
Download the spreadsheet
AIHR
Downloadables
3
AIHR
OKR templates for all teams
50 OKR examples across different functions.
Explore examples
OKRtemplates
Downloadables
4
OKRtemplates
KPI dashboards to track progress
KPI dashboards that automatically update as you add data.
Download the template
Hubspot
Downloadables
5
Hubspot
Leading indicator
Measurable indicators that can help predict what will happen in the future and let you know if you are on track to achieving desired results.
Rhythm systems
Glossary
6
Rhythm systems
Lagging indicator
Performance indicators that focus on how a business performed in the past.
OKR blog
Glossary
5
OKR blog
Moonshot OKRs
Risky, overly ambitious, stretched and aspirational goals that challenge your team. Since it requires the team to “shoot for the moon” and as a result, the goal will seem almost out of reach.
Focus
Glossary
3
Focus
Roofshot OKRs
Roofshot OKRs are difficult but achievable goals that still exist within the team’s capacity to achieve 100% of the key results.
Focus
Glossary
4
Focus
Key Performance Indicators (KPI)
A measurable value used to evaluate how successful a person or organization is at reaching a target. Organizations use KPIs to evaluate their progress and success at reaching targets. 
Klipfolio
Glossary
2
Klipfolio
Objectives and Key Results (OKR)
A goal-setting methodology that can help your team set and track measurable goals. The framework pairs the objectives you want to achieve with the key results use to measure progress, so your goals are tied to your team’s day-to-day work.
Asana
Glossary
1
Asana
OKRs and KPIs in action
Real world examples of OKR and KPIs in action when applied to both business and personal goals.
10-30 min skim
What Matters
The essentials
5
What Matters
What are OKRs?
OKRs stand for objectives and key results, a goal-setting approach that can help your team set and track measurable goals. OKRs are tied to a team’s day-to-day work. This article describes the process of setting OKRs and offers examples to get you started.
6 min read
Julia Martins, Asana
The essentials
1
Julia Martins, Asana
Why you need OKRs
Tighten employee engagement, drive high performing teams, and measure progress.
4 min read
Ryan Panchadsaram and Sam Prince, What Matters
The essentials
2
Ryan Panchadsaram and Sam Prince, What Matters
Theory vs. reality in OKRs
Common pitfalls you may face in implementing OKRs, and how to avoid them to make your OKR program a success.
16 min watch
Perdoo, YouTube
Diving deeper
3
Perdoo, YouTube
The book that popularised OKRs
Measure What Matters contains first-person accounts and stories that demonstrate the focus, ambition, and explosive growth that OKRs have had on organisations.
Get the book
John Doerr, What Matters
Diving deeper
4
John Doerr, What Matters
How OKRs and KPIs work with each other
OKRs are not the same as KPIs. One tracks future goals, while the other helps monitor performance. In most cases, you'll need both to achieve a positive shift in performance.
2 min read (linked section only)
Andriy Bas, Plai
The essentials
4
Andriy Bas, Plai
Writing your first objective
Get started on the fundamentals of OKRs, setting objectives, and measuring your progress.
15 min lesson
What Matters
The essentials
6
What Matters
What are KPIs?
What KPIs are, why you need them, and how to set them. Includes examples, technical terms, and frameworks used alongside setting KPIs.
16 min read
Dale Pearson, Geckoboard
The essentials
3
Dale Pearson, Geckoboard
How Google sets goals
The value of setting OKRs and how this has been done at Google since 1999.
1 hour 20 min watch
Google Ventures
Diving deeper
6
Google Ventures
What did 'Measure What Matters' get wrong?
Flaws in the measurement methods suggested by John Doerr in his book 'Measure What Matters'.
9 min watch
Perdoo, YouTube
Diving deeper
5
Perdoo, YouTube

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