Google is a great way to reach your target audience, but how does its search algorithm really work? Learn how Google ranks search results and how you can use strategies to control how, when, and where your customers will find your website. This exhibit recommends the best guides, SEO templates, apps to use, and people to follow.
The essentials
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How Google reads your website
The robots.txt file is how Google reads your webpage. It's important to set this up correctly when you're launching a new website. This guide covers all the ways to use robots.txt.
Domain factors, page load speed, brand signals, and backlinks are just a few of the factors Google uses to determine search engine rankings. This article walks you through the top 200 in an easy and to-the-point way.
SEO focuses on organic (unpaid) traffic, and SEM revolves around paid ads. Compare the two against placement, targeting options, time to results, and long-term value.
Get clarity around who your customers really are and what they want to be reading. Learn how to build a model that facilitates content ideation, optimisation, promotion, and analytics.
Domain names once had a huge impact on your website's ranking. That's no longer the case. Read about how domain names and other domain factors impact your SEO rankings.
Chase walks us through his site audit process for an actual client with real data. He shares free tools, downloadable templates, and a step-by-step breakdown of running a site audit.
Google Analytics helps you get insight into how people reach your website. Analytics and SEO go hand in hand – optimise for keywords, content, and conversions.
Does Google rig the system to their own advantage?
In 2021, compliance teams found that Google was promoting their own products, mobile apps, and websites over competitors who rightfully earned a top spot on their search engine rankings. Now, the tech giant is being sued in the UK and the Netherlands for more anti-competitive adtech practices.
AI is likely to significantly impact every aspect of SEO. From content creation to link building to analysis and even ranking predictions – AI will create new SEO strategies and job roles.
YouTube is refreshingly transparent about the key indicators that the algorithm uses. The algorithm has two primary goals: to suggest videos that suit viewers and to keep viewers watching more videos. Explore the elements you can optimise to get more of the right viewers.
Neil Patel shares regular tips on content, SEO, and digital marketing. He is the co-founder of Crazy Egg and Hello Bar. He helps companies like GM, HP, and Viacom grow their revenue.
Barry runs Search Engine Roundtable, a popular search blog on very advanced Search Engine Marketing (SEM) topics. He's also a Contributing Editor to Search Engine Land and owner of RustyBrick, a NY based web consulting firm.
As Google’s Search Advocate, John Mueller shares so many product updates and SEO insights it would be a full-time job to keep up. Mueller also assists SEO professionals each week, answering their questions in a live Q&A.
Co-founders of Google. Bloomberg Game Changers follows Sergey Brin and Larry Page from their first meeting at Stanford to the tech giant they've become. Along the way to Google's astounding success, the co-founders redefined advertising, mapping, news, and email.
If your business depends on local traffic (e.g. retailer stores, restaurants, boutique agencies), this comprehensive local SEO cheat sheet will help you get more visibility on Google.
Use this template to guide your own SEO competitor analysis. Includes tabs for domain analysis, keyword gap analysis, top content, and tracking rankings.
A website name that precisely matches a search query (wholly or partly). For example, an EMD for the search query ‘buy cheap jeans’ can be "BuyCheapJeansOnline.com".
CTR = number of clicks ÷ number of impressions
CTR is the number of clicks that your ad or link receives divided by the number of times your ad or link is shown.
The process of planning, creating, distributing, sharing, and publishing written and visual materials via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Bits of code that can be used to describe our content to search engines. We can use HTML tags to highlight the important parts of our content, to describe images, and even to give instructions to search engine bots.
Links from a page on one website to another website. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you.
The practice of optimising webpages to improve a website’s search engine rankings. In addition to publishing relevant, quality content, on-page SEO includes optimising your headlines, HTML tags (title, meta, and header), and images.
Actions taken outside of your own website to positively impact your search rankings on Google. This includes activities like social media marketing, guest blogging, and brand mentions.
Using paid advertising to ensure that your brand is visible on search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.
Google’s response to someone's search query. SERPs tend to include organic search results, paid Google Ads results, Featured Snippets, and video results. When you type (or say) something to Google, the SERP is what you get back.