Google is a great way to reach your target audience, but how does its search algorithm really work? Learn how Google ranks search results and how you can use strategies to control how, when, and where your customers will find your website. This exhibit recommends the best guides, SEO templates, apps to use, and people to follow.
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How Google reads your website
The robots.txt file is how Google reads your webpage. It's important to set this up correctly when you're launching a new website. This guide covers all the ways to use robots.txt.
Domain factors, page load speed, brand signals, and backlinks are just a few of the factors Google uses to determine search engine rankings. This article walks you through the top 200 in an easy and to-the-point way.
Does Google rig the system to their own advantage?
In 2021, compliance teams found that Google was promoting their own products, mobile apps, and websites over competitors who rightfully earned a top spot on their search engine rankings. Now, the tech giant is being sued in the UK and the Netherlands for more anti-competitive adtech practices.
YouTube is refreshingly transparent about the key indicators that the algorithm uses. The algorithm has two primary goals: to suggest videos that suit viewers and to keep viewers watching more videos. Explore the elements you can optimise to get more of the right viewers.
Barry runs Search Engine Roundtable, a popular search blog on very advanced Search Engine Marketing (SEM) topics. He's also a Contributing Editor to Search Engine Land and owner of RustyBrick, a NY based web consulting firm.
As Google’s Search Advocate, John Mueller shares so many product updates and SEO insights it would be a full-time job to keep up. Mueller also assists SEO professionals each week, answering their questions in a live Q&A.
Co-founders of Google. Bloomberg Game Changers follows Sergey Brin and Larry Page from their first meeting at Stanford to the tech giant they've become. Along the way to Google's astounding success, the co-founders redefined advertising, mapping, news, and email.
The process of planning, creating, distributing, sharing, and publishing written and visual materials via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Bits of code that can be used to describe our content to search engines. We can use HTML tags to highlight the important parts of our content, to describe images, and even to give instructions to search engine bots.
The practice of optimising webpages to improve a website’s search engine rankings. In addition to publishing relevant, quality content, on-page SEO includes optimising your headlines, HTML tags (title, meta, and header), and images.
Using paid advertising to ensure that your brand is visible on search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.
Google’s response to someone's search query. SERPs tend to include organic search results, paid Google Ads results, Featured Snippets, and video results. When you type (or say) something to Google, the SERP is what you get back.