Thoughtful use of colour can sway thinking, invoke emotions, and encourage actions. The theory of colour is mostly the study of the human mind, and when used correctly it can be a powerful form of communication. This exhibit walks you through the A-Z of colour so that you can speak colour like a pro.
The essentials
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How do we see colour?
Colors are how our brain sees different types of light. Our eyes see different colors depending on the wavelength of the light. Our brain then uses this information to create the colors we see.
Why is it a colour "wheel" and not a colour "line"?
The evolution of the colour wheel and other colour models are the reason we can now accurately pick shades, mix hues, and use a color in all sorts of projects.
The 10 main colour groups have their own history, psychological effects, personality traits, and fun facts. They're also used differently in business, branding, marketing, and interior design.
Everyone knows that some colours look better together than others, but it can get confusing if you try to remember which ones. There are 6 ways to effectively create colour harmonies that stand out.
Light vs. Ink – the two different worlds of colour creation
Why can't we mix the same 7 colors as white light to get white paint? The answer – mixing paint is subtractive (CMYK), while mixing light is additive (RGB).
Colour models, spaces, and profiles are how computers understand and display colour. RGB, HSV, and HSL are three mathematical ways to represent the colour spectrum.
A hex code consists of six characters and is a representation of how much red, green, and blue exist in a color. They refer to specific colors, allowing designers and developers to easily communicate about color schemes.